5 key elements for banking application experience
Defining a good user experience in banking
First impressions matter. And in a digital-first world, where customers do not interact with bank tellers or relationship managers, first impressions matter even more. Why is that? Because it hurts your bottom line. McKinsey reports that first year churn in financial services is around 50% meaning banks might not even break-even on that customer.
So customer experience and good user experience are crucial to the bottom line. It's not a design issue and not a nice-to-have, it's a business issue.
- The importance of good user experience
- Defining the ideal user experience in banking apps
- How consistency, clarity, ease of use, availability and aesthetics are used in a smooth banking experience